At 58 years old, is there anyone else that has sex in their dreams with someone 30 years younger in the dream? LOL……..Man, my ego goes thru the roof in those dreams when I see this hunk of a boyfriend I had all night long!
Okay……..okay…….I am stretching the truth here, but I did get your attention right away didn’t I?? Actually I have never had that desire to be with someone younger then my grown daughter! No thanks!
My point of starting out this post this way was because even though I was stretching the truth , I did get you listening , right?
That is what I call “the hook” in blogging posts. I got your interest straight way………..getting a strong statement or hook at the very beginning of your posts grabs the interest of the reader. It is about the first impression.
Yep, first impressions count online…
I believe they do, and unlike dinner parties or social events……..when it comes to reading blogs, we have a choice to stay or click off instantly. That is why I feel the hook is so important.
Find a relevant hook
This is key. A “hook” has that name for a reason—it’s designed to capture the reader as an angler would a fish. You lay the bait with your title, and then your hook (the first sentence or two of the opening paragraph) should snatch hard enough that even the wriggliest of wrigglers won’t get loose.
Get as bizarre as you wish or can afford to be (a la the Enquire press) depends on the context of the writing, and how confident a writer you are. But even the most conservative of business blog posts can real in that strong hook!
Whether you begin with sex like I did in this one or making someone laugh right off , a good hook will intrigue the reader, or challenge them, and draw them into finding out where your opening gambit will take them.
Therefore, it’s useful to start with a curious or unusual fact connected to the post, a question, or something that tests the reader’s beliefs. You could even try all three. For instance:
“Early reports of Paterno’s death spark controversy”……..
Controversy, of course, often works well. And juicy revelations can do the trick too.
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